From https://www.youtube.com/watch?v=OjEg0IBR_ak
Design before you code.
Hero section is clear and immediately tells the user what problem you are solving. Your call to action should be obvious and quick to carry out. The hero section gets their attention.
Then next is winning their trust: explain features and benefits, clearly. Normally a heading should be offering something that the competition doesn’t have.
Black and white, two accent colours.
Scale on hover